Marketing on Facebook can take the form of Facebook members personally endorsing companies & their promotions by clicking 'Like' buttons featured on the companies own website or engaging with content (competitions etc) featured on the Company page set up on Facebook itself.
These interactions are automatically featured in the Facebook member's 'news feed', that can then be seen by their friends. This 'soft' yet personal endorsement stands to carry credibility in the eyes of the endorsers friends, that a 'hard' advert is unlikely to have.
Importantly some of the endorsers friends may well have a range of personal traits in common eg interests, age, & location etc in common, so making the endorsement relevant to those friends.
With profiles concentrating on education, work history & professional interests members can develop a network of education & work related contacts. Through 'shared connections' members networks can be extended by asking their connections to introduce them to members to whom they're in turn connected.
Building a Linkedin Group centered on your area of expertise can allow you to develop a reputation for 'thought leadership', & attract good quality connections. Researching & joining other groups frequented by potential connections & providing thought provoking questions & well informed answers in 'LinkedIn Answers' is also useful.
Essentially 'real-time bite-size' blogging limited to 140 characters dominated by Twitter. Tweets being received by followers (Tweeps) from the Tweeter can in turn be 'retweeted' to their own followers. The Tweet posts can be grouped by the use of hashtags - by prefixing words or phrases with a '#' symbol. The most popular topics, words or phrases are said to be trending.
The individual tweets can be viewed as 'micro newsletters', & so can allow companies to announce events such as product launches, availability & special offers etc.
We recommend the following:
- Taking the time to complete your Twitter profile in full to prevent it appearing spammy.
- Identify & follow other relevant & interesting Tweeters to help you 'get involved'.
- Focus on relevant content & avoid 'what you had for breakfast style posts', unless you are an A list celebrity.
Other microblogging services include the location-centric Foursquare.
YouTube Channels can be set up to which your videos can be uploaded, to be either viewed on YouTube or embedded into your own website, blog or social network pages etc.
Where the necessary keywords & descriptions have been included uploaded videos can be found on YouTube & Google searches, so providing an opportunity to generate enquires, so potentially allowing them to support every stage of the Sales Support Cycle.