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Online Marketing Services

We can ensure the mix of online marketing services reflect those that are most appropriate for promoting your particular products or services. For some clients the search engine optimisation (SEO) work carried out when we help them generate & organise the content for their site (More Info), & combined with our building an SEO friendly site site is enough to achieve a healthy volume of enquiries.

Google Local Business listings & appropriate social media profiles are additional opportunities to expand your online presence & we can help set up & manage these if required,

For clients wanting to achieve & maintain enquiry levels beyond those achieved from the above, additional marketing activities can be employed. Whilst where there are costs associated with these additional online marketing activities, it should be borne in mind that often they can provide a better return than offline marketing initiatives.

This section provides details of our online marketing services & our Section Toolkit provides a comprehensive 'road map' of the on-line marketing options available to you.

Google 'Tune up' Service

We can set up a range of Google tools that can be used to help improve your search engine performance.

  • Google Webmaster Tools - Search Engine Optimisation Check Set up £65
  • Site Map Creation - Update and Regular Submission to Search Engines £65 /year
  • Google Analytics - Powerful tool reporting on visitors to your website Set up £65
  • Google Merchant Center - Upload your products to Google's 'Shopping' listings £35 /month
  • Google Local Business Listing - Feature your business in Google's Local Business Listings £75

Social Media Marketing Ice Breaker

Here we can set up, brand & integrate your Social Media channels. Where desirable posts can be posted across multiple channels from a single control panel. A guide to Social Media is in the Section Toolkit. (More Info)

  • Creation & Branding of Social Media Network accounts - Facebook, LinkedIn, Google+ & Twitter
  • Global Update Service - Facebook, LinkedIn,Twitter & associated feed to website all updated from a single control panel
  • Integration of Social Media Channels with your website - e.g. Introduction of News feed, icons & links.
  • Social Advert creation & management

Set up £350

Search Engine Optimisation (SEO)

The key on page optimisations features included in the development service help improve sites performance on search engines.

We recommend our ‘Core SEO Service’ to help ensure that by monitoring your on-line performance through services such as Google Webmaster Tools the necessary actions can be taken to maintain & improve your performance.

Our full Extended SEO Service is available for clients who have more demanding requirements e.g. needing to be found for more competitive search terms nationally & internationally.

Core SEO Service £75/month

Extended SEO Service £350/month

Email Marketing

Sending e-mail to recipients on your mailing list is a good way of building relationships & generating sales with your client base & new prospects who join the list. A guide to Email marketing is in the Section Toolkit (More Info).

  • Setup of management account - with leading Email Marketing service
  • Creation of Email template/s - Branded & ready for your content to be added
  • Management of mailshots - Creation, testing & sending of individual mailshot emails
  • Comprehensive Reporting - Find out who opened what, when & which links where clicked etc.

Set up £55
Mailshot Management £180
Plus £0.01 per recipient

Pay Per Click / AdWords

Set up & management of campaigns in which we create & place highly targeted adverts on Google search results pages. A guide to Pay per Click marketing is in the Section Toolkit (More Info).

  • Setup of Google Pay per Click account - Including setting preferences & the limit for the budget to pay for click throughs
  • Creation of Adverts - Including keyword research, optimisation & testing.
  • Comprehensive Reporting - Allowing us to fine tune the adverts placed in the campaign.

Set up £250
Management £75/quarter

Visitor Intelligence Service

Ideal for business to business (b2b) clients who would like reporting on visitors to your website including what they searched on, pages viewed & contact details. This is an extremely powerful tool for new business generation as soon as its made available to sales team.

  • Key visitor information collected - Including search details, pages viewed & contact details
  • Instant access via the 'control portal - or integration with your CRM platform
  • Email alerts - To individuals in your organisation

£284/month (Sliding scale charge for over 25 visitors per day)
12 Month Contract

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